This course is for the corporate go getters, the movers and shakers, the soon-to-be titans of industry. Marketing doesn’t happen without the input of the senior managers in an organisation. You will need to speak their language and understand their needs as much as the consumers. You will have the opportunity to develop the skills to give you maximum flexibility to stand in both worlds, creativity and strategy. Wherever your business ambitions lie, the course provides the opportunity to solve the problems faced by companies. Very often the solution is not just marketing, but requires a universal approach. Understanding the internal politics and motivations of modern organisations, as well as the what drives consumers to buy into your brand, can mean the difference between success and failure. The course is underpinned by a deep understanding of professional practice and academic concepts. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. Many modules have assignments based on live briefs from national and international brands including Warner Bros, BMW and British Heart Foundation. Outside of the classroom, you have opportunities to be involved in student-led Marketing Society and a Business School initiative called 360, which offers students the ability to consult on marketing problems and opportunities for small and medium enterprises (SMEs).