BA(Hons) Marketing is written and delivered by industry experts and delivers a balance of academic rigour and practical learning. We connect with practitioners across the industry to ensure we keep teaching relevant and useful for our students. Study specialist marketing modules in the key areas of branding, global marketing, big data and digital marketing. Learn how to create a brand, undertake market research and respond to briefs. Develop your ability to communicate in a compelling way, understand consumers, and co-ordinate and manage projects from start to end in line with financial targets. The flexibility of the course allows you to hone your interests and skills, while valuable Chartered Institute of Marketing (CIM) accreditations increase employability. Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub. Guest speakers from industry, placements and internships, competitions and case studies present regular opportunities to access industry and gain real-world insight.