Over the last decade, there has been a huge increase in the amount of data generated from various fields, and the volume, diversity, and complexity of this data continues to increase dramatically. Organisations of all sizes are now facing a key challenge - how to make sense of this data and how to use it to inform business decisions. The MSc Data Science and Applied Analytics programme aims to develop graduates who understand relevant approaches to designing data science tools, their implementation and evaluation, analytical aspects of big data, and their meaning and importance to both businesses and the public sector.