This eight-month graduate certificate program explores the fundamental skills and knowledge needed to design, execute and evaluate digital and social media marketing strategies for a brand or organization. Through hands-on learning in our student-run marketing agency and an optional work term, you will learn how to develop a marketing plan, curate branded content across a variety of digital and social platforms and interpret digital analytics to determine the effectiveness of campaigns. The program also explores current trends and emerging technologies in digital marketing, so you graduate ready to enter the rapidly evolving industry.