International Business and Marketing programme at DMU offers in-depth knowledge of major functions, and key topics within business and marketing. The programme equips students with academically relevant knowledge and practical skills that are necessary to succeed in the uncertain, increasingly globalised world and enhance employability. Throughout this course, you will learn why and how firms go international, as well as what determines the success and failure of firms in today’s international business environment. You will gain an understanding of international marketing and how it’s affected by companies operating on a multinational level. You will also learn about core concepts, theories, practices of buyer behaviour and branding as well as their application in the international business context.