Focusing on a management approach within advertising and PR, this career entry course aims to enhance your understanding of the discipline and develop your managerial skills. Leading Advertising and PR agency, Rock Kitchen Harris, provide thought leadership on the postgraduate course, giving contextual advice and guidance on industry processes and future trends. This constant review of the academic curriculum provides students with market leading industry guidance, supported by academic expertise. Accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, you can achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers. Through a combination of theory and practice, you will study modules that reflect the changing marketing landscape. This includes areas such as social and digital marketing, branding and communications. You can also choose to complete the Business Research Project module. This will see you work on a real-life project supplied by an external business and provide evidence-based solutions to that organisation – a great opportunity to experience life as a professional within this sector while studying, giving students a strong practitioner background for job applications and interviews.