This exciting and innovative general business programme is designed for students who want to embark on an in-depth study of business and management to develop analysis and evaluation skills that can be applied to real-world situations. Innovation and enterprise; sustainability; responsibility and professionalism; and digitalisation underpin this programme: You will explore the functional areas of business, such as management, marketing, human resources, finance and operations, through the lens of these four main themes which run throughout the programme. Entrepreneurship is a key force for successful economic growth and entrepreneurial thinking is at the heart of this programme in which you will develop knowledge and understanding of a range of management and business practices and the ability to apply them effectively in an entrepreneurial and innovative manner.