The MA Cultural Heritage Management aims to enhance students' knowledge of the demands of leadership roles in these closely-related sectors, including managing attractions and collections; analysing and anticipating sector-wide trends, nationally and internationally; exploring the possibilities of digital cultural heritage; and understanding visitors and users more effectively. Academics who teach on the programme combine strong research insights with extensive practical experience, contributing business, social science, and humanities insights to the course. All students on the programme are encouraged to take a broad, investigative approach, as these are essential qualities for leadership and management roles in the cultural heritage sector. During the programme, students may benefit from external guest lectures delivered by experienced practitioners, participate in study visits to cultural and heritage attractions, and participate in live projects that aim to provide hands-on applications of classroom-based learning.