The course is designed to empower our students to become imaginative, creative, and culturally aware twenty-first century media practitioners with a thorough understanding of the creative industries and with the intellectual ability to analyse and challenge media conventions. Lincoln's industry-focused course offers students a comprehensive experience across the many platforms of today's creative sector. This includes TV and screen, design and new emergent media, radio, and sound. Students can find their creative voice and develop a set of specialist skills, taught by experienced industry and research-active tutors. Students can gain hands-on experience through innovative project briefs, expert teaching and a wide range of high-end facilities. Students are based in the Alfred Tennyson Building which houses our two high-definition television studios, post production suites, recording studios, screening facilities, design and digital labs, and other creative spaces. The Media Archive for Central England (MACE) is also housed in the same building. Practical and theoretical aspects of the subject are woven together to inform understanding of media production. Practice modules explore technique and craft in a multitude of areas. These include film production, digital media and innovative design, sound, multi-camera studio production, image creation, social media outputs, podcasting, games, script, and screenwriting, as well as rapidly developing emergent forms of media such as augmented and virtual reality.