This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise. Through workshops, role-plays, problem solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success. In terms of your career after your graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you'll develop are needed across almost every business and governmental sector, as well as third party organisations.