BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of business disciplines and choose your career path as you develop. This is the only degree programme in Bristol that unites business management with marketing. You could specialise in global marketing, business innovation and growth, brand management, events and festivals management or digital marketing communication. Analyse real business issues and learn about the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing. Apply marketing theory to real businesses and develop crucial skills expected by employers. Be part of a lively community of students, enthusiastic and experienced tutors and an enterprising university with a reputation for producing 'work ready' graduates. Bristol is recognised as one of the UK's leading marketing hubs with a strong employer network and diverse graduate opportunities.