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Brand Management
Algonquin College - Ottawa Ottawa , Ontario
  • Duration: 4 Semester
  • Degree Name: Brand Management
  • Discipline Business
  • Program Level: Graduate Certificate
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Special Admission Requirements
  • Min IELTS overall: 6.5 (Min Reading: 6.0 , Min Writing: 6.0 , Min Listening: 6.0 , Min Speaking: 6.0 )

The one-year Brand Management Ontario College Graduate Certificate program allows you to explore the many facets of brand strategy and management. Leading industry experts share their insights to teach you about the tools and strategies to be more business and brand savvy. Learn to navigate the global, digital and socially-conscious marketplace so that you can build and maintain a company`s most valuable asset - brand equity. Analyze and plan how a brand will be perceived in the marketplace. Identify the right combination of brand attributes to reflect and deliver on the experience that the consumer has come to expect from the brand. Learn how to use and measure social media brand channels while building brand equity through the management of strategic promotional campaigns. Measure the success of a campaign using brand metrics and tracking tools. The program has a strong focus on leadership and strategic thinking skills. It considers how to manage a brand in this world`s emerging economies and how to build a socially responsible brand. It also uses a variety of learning opportunities to expand your knowledge, including case studies, classroom and online study, group work and practical industry-related experience. Employment opportunities in brand management continue to grow both nationally and internationally. Graduates may find employment in the private, public and non-profit sectors in the industry. Specific areas include: advertising retail services information technology telecommunications manufacturing

Description Sub Total
Avg Application Fee $95
Avg Cost of Tuition/Year $18086
Avg Yearly Cost of Living $12000
Estimated Other school expenses and fees $0
Estimated Total/Year $30181.00
Study and Work in Canada

Full-time undergraduate and post-graduate international students can work anywhere on or off campus without a work permit. The rules around the number of hours a student will be allowed to work may vary based on the country the student chooses to study in. International students are typically able to work up to 20 hours a week.

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