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Business Administration - Marketing
Seneca College - Seneca@york Toronto , Ontario
  • Duration: 6 Semester
  • Degree Name: Business Administration – Marketing
  • Discipline Business
  • Program Level: Advanced Diploma
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Special Admission Requirements
  • Grade 12 / High School with Commerce - English (min 60 %)
  • Min IELTS overall: 6.5 (Min Reading: 6 , Min Writing: 6 , Min Listening: 6 , Min Speaking: 6 )
Overview

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches. Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis. Skills Throughout this program you will develop the following skills: Technical proficiency Analytical skills Problem-solving Critical thinking Leadership skill Graduates of the program can explore the following career options: Marketing manager Marketing co-ordinator Account manager Product manager Brand manager Digital marketing manager Interactive marketing manager Market researcher Event and trade show marketer Sports marketer Sales account manager Retail sales manager Digital and traditional media buying and planning Media sales manager Small business owner Search engine account marketing manager Web content manager Affiliations/Associations American Marketing Association Canadian Marketing Association Canadian Professional Sales Association Interactive Advertising Bureau of Canada Greater Toronto Marketing Alliance Ontario Colleges Marketing Association

Financials
Description Sub Total
Avg Application Fee $90
Avg Cost of Tuition/Year $15164.00
Avg Yearly Cost of Living $12000
Estimated Other school expenses and fees $0
Estimated Total/Year $27254.00
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