Our MA Creative Advertising programme focuses on developing the knowledge and skills required for the successful generation of effective, creative, innovative, and engaging marketing communications in a 21st Century global advertising industry context. The course has been developed to mirror today's industry, and we've worked closely with industry professionals to make sure the course helps students to develop the skills and knowledge the industry is looking for. No matter what degree you've taken at undergraduate level, the skills and knowledge you've gained can help you hit the ground running on this programme. An advertising creative needs to have broad knowledge of different areas and a natural inquisitiveness. Advertising is all about looking at human behaviour, finding insights, and developing creative ways to sell a product or service or to change behaviour. The course includes a masterclass programme consisting of ten one-day workshops delivered by leading professionals in London. Please note that students will each receive a 300 travel bursary to pay for travel to these workshops but will be expected to cover any additional costs they may incur.