The BBA Degree is structured to provide students with general business knowledge and skills and the opportunity to acquire specialist knowledge and skills. In terms of general management knowledge, throughout the four years students move from introductory courses and learning how to apply business tools to more senior studies in creating competitive advantage through business strategy, entrepreneurship and change management. Some students choose to pursue breadth in their degree program (e.g. taking more general courses and electives from the Humanities or Sciences) and do not select a stream, whereas others appreciate the opportunity to pursue more specialized expertise in the functional streams of accounting, business analytics and technology, entrepreneurship and innovation leadership, finance, human resources, marketing, international business, public administration, or sustainable development.