This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term. Throughout this program you will develop the following skills: Develop brand strategies Product launch planning Business analysis Research Branding Graduates of the program can explore the following career options: Assistant brand manager Product manager Brand consultant Brand strategist Assistant marketing manager You may also find your career on the product and service side of business and marketing. American Marketing Association (AMA) Interactive Advertising Bureau of Canada (IAB) The Canadian Professional Sales Association (CPSA) Canadian Marketing Association (CMA) Greater Toronto Marketing Alliance (GTMA)